These graphics and videos were created as part of a collaboration between Monarch Realm and Slayer Energy for Comic Con Africa 2024. I was part of the campaign due to being the content lead of the organisation at the time. The idea was that we would have content creators on-site creating content that would go onto the Slayer social media. We had them place Slayer stickers in different parts of the venue that people would have to find and share on social media in order to receive a reward from Slayer. There were more stickers placed through each day of the event to increase the chances of people finding and posting them. While this was going passively, the content creators were conducting interviews with attendees with a reward of Slayer for people who answered the questions correctly. There was also the CS2 VSGaming event that was happening at the event which we had a team participating to win.
My key responsibilities in this campaign was